To gain new clients on the Internet, it is important to understand how consumers behave online. FindLaw conducted a study of the habits and preferences of nearly 2,000 consumers, and in this seminar we’ll share the results. Topics include how prospects find legal help and information online; factors influencing their choice of an attorney; and how you can maintain an effective Web presence that attracts today’s online consumer. The seminar also covers the impact of amendments to the rules governing lawyer advertising, and the recent decision of the U.S. District Court for the Northern District of New York declaring certain aspects unconstitutional.
How Consumers Find Attorneys Online
Whether your goal is to expand the size or scope of your legal practice, to focus your practice on a specific area of law, or to build a strong brand identity and professional presence, online marketing will be an essential component of an effective marketing campaign.
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