The objective of the “Online Visibility: What Lawyers Should Know About Search Engine Marketing (SEM)” seminar is to address search engines like Google, Yahoo! and AOL and how attorneys can improve their overall online visibility to generate more qualified traffic. This seminar describes the basics and trends in effective SEM, the factors involved in the SEM cycle, and the techniques used to increase traffic and improve results. Additionally, attendees will learn about tools that help to create an integrated online presence.
Online Visibility: What Lawyers Should Know About Search Engine Marketing (SEM)
Whether your goal is to expand the size or scope of your legal practice, to focus your practice on a specific area of law, or to build a strong brand identity and professional presence, online marketing will be an essential component of an effective marketing campaign.
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